TAT launches newest campaign targeting locals
BANGKOK: The Tourism Authority (TAT) of Thailand has launched its new tourism campaign Tiew Thai Teh (Travel Thai Cool), enticing locals to travel more around the kingdom.
Targeting more young people to travel domestically, the new marketing efforts aim to utilize social media in creating awareness about local fashion, food, shopping, photography, culture and traditions by employing internet stars and young celebrities.
Yuthasak Supasorn, TAT governor told Bangkok Post the new tourism campaign will create travel awareness among 10 million Gen-Y people. “We expect to grow domestic travel during the coming long holidays in April and May by 10%,” he said.
Around 47,000 foreign visitors are expected to arrive in Thailand in April 13-17 for the Songkran festivities. According to TAT, this number is up to 10% higher compared to the previous year and is foreseen to bring about 17% increase of revenue amounting to 8 million baht.
Meanwhile, an estimated number of 2.47 million Thai tourists will travel during the long holidays this year. This is projected to yield 12. 5% boost amounting to 8.5 billion baht in tourism revenue.
The latest tourism campaign will run for two months, Bangkok Post reported.
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